The Union Government has launched an online marketing platform Mahila E-HAAT to facilitate women entrepreneurs to sell their products to buyers. It was launched by Union Women and Child Development Minister Maneka Gandhi in New Delhi. The Mahila e-Haat portal can be accessed at http://mahilaehaat-rmk.gov.in
Key facts
Mahila E-HAAT is an online marketing platform to facilitate women entrepreneurs to sell their products to buyers. It is an initiative mainly for women across the country and is part of Union Government’s flagship ‘Digital India’ and ‘Stand Up India’ initiatives. Objective: To strengthen the financial inclusion of women entrepreneurs by providing continued support to their creativity. Joint initiative of: Union Women and Child Development Ministry and Rashtriya Mahila Kosh (RMK) for meeting the needs of women entrepreneurs. Features: The initiative is unique as for the first time government will help women to sell products online. Women can sell their products like cloths, bags, jewelleries through this web portal. It is open to all Indian women citizens above 18 years of age and women Self Help Groups (SHGs) desiring for marketing their legal products/services. The entire business on the e-Haat platform can be easily handled through mobile phone. Comment This e-platform seeks to strengthen the socio-economic empowerment of women by mobilizing and providing better avenues to them. It will benefit more than 10000 Self Help Groups (SHGs) and 1.25 Lakh women. The e-Haat is expected may also bring paradigm shift in socio-economic conditions of women by enabling them to exercise control over their finances.
Key facts
Mahila E-HAAT is an online marketing platform to facilitate women entrepreneurs to sell their products to buyers. It is an initiative mainly for women across the country and is part of Union Government’s flagship ‘Digital India’ and ‘Stand Up India’ initiatives. Objective: To strengthen the financial inclusion of women entrepreneurs by providing continued support to their creativity. Joint initiative of: Union Women and Child Development Ministry and Rashtriya Mahila Kosh (RMK) for meeting the needs of women entrepreneurs. Features: The initiative is unique as for the first time government will help women to sell products online. Women can sell their products like cloths, bags, jewelleries through this web portal. It is open to all Indian women citizens above 18 years of age and women Self Help Groups (SHGs) desiring for marketing their legal products/services. The entire business on the e-Haat platform can be easily handled through mobile phone. Comment This e-platform seeks to strengthen the socio-economic empowerment of women by mobilizing and providing better avenues to them. It will benefit more than 10000 Self Help Groups (SHGs) and 1.25 Lakh women. The e-Haat is expected may also bring paradigm shift in socio-economic conditions of women by enabling them to exercise control over their finances.
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